| CHAPTER 12 Apendices
12.1 Survey Questions NOSE: Consumer's Perception towards Retail Hello, Good day friends. I'm currently doing my final yea project on the brand NOSE. It is a known brand that has been around for over a decade in Malaysia. I am proud to say that NOSE is a local brand. Conducting this survey will help my research on peoples' perception towards retail brands. Your help is highly appreciated. Thank You. |
| What is your gender? |
| Male |
| Female |
| Which age group do you belong to? |
| 13-17 |
| 18-24 |
| 25-30 |
| 31-40 |
| 40 and above |
| Education level? |
| Secondary |
| High School |
| College/University |
| Post-graduate |
| Other (Please Specify): |
| What is your occupation? |
| Student |
| Work Professionally |
| Self-employed |
| Unemployed |
| Other (Please Specify): |
| Which clasifies as your income range/monthly allowance? |
| below RM500 |
| RM501-RM1000 |
| RM1001-RM2000 |
| RM2001-RM3000 |
| RM3001-RM4000 |
| RM4001 above |
| Please rate accordingly. 1 being the least, 10 being the most. |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| | ||||||||||
| Rate your own awareness towards fashion trends. |
|
|
|
|
|
|
|
|
|
|
| Please rate accordingly. 1 being the least, 10 being the most. |
| 1 | 2 | 3 | 4 | 5 | 6 | 7 | 8 | 9 | 10 | |
| | ||||||||||
| How important are appearances to you? |
|
|
|
|
|
|
|
|
|
|
| How often do you spend on shoes/bag/accessories? |
| Almost daily |
| Every weekend |
| Few times a month |
| Once a month |
| Once a year |
| Other (Please Specify): |
| What do you consider when buying shoes/bags/accessories? Please rate accordingly. 1 being the least, 5 being the most. |
| 1 | 2 | 3 | 4 | 5 | |
| | |||||
| Price |
|
|
|
|
|
| | |||||
| Brand |
|
|
|
|
|
| | |||||
| Color and Design |
|
|
|
|
|
| | |||||
| Quality |
|
|
|
|
|
| | |||||
| Comfort |
|
|
|
|
|
| Which is the price range you prefer when purchasing shoes/bags/accessories? Please select 1 for each item. |
| Below RM30 | RM30-RM80 | RM81-RM100 | RM101-150 | RM151 above | |
| | |||||
| Shoes |
|
|
|
|
|
| | |||||
| Bag |
|
|
|
|
|
| | |||||
| Accessories |
|
|
|
|
|
| Which of these items do you spend on the most? |
| Shoes |
| Accessories |
| Bag/Handbags |
| What style do you prefer? |
| Casual |
| Stylish |
| Sporty |
| Other (Please Specify): |
| Have you heard of the brand NOSE, Malaysia's retail brand? |
| Yes! I Love NOSE! |
| Yes. |
| Sounds familiar |
| No. |
| If yes, where did you come to know of the brand NOSE? |
| Shopping Mall/The NOSE outlet |
| Magazine |
| Family/Friend |
| Social Network |
| Other (Please Specify): |
| Did you know that NOSE sells fashion forward products from as low as RM23? |
| Yes |
| No |
| Will you consider NOSE if you were to buy shoes/bags/accessories for yourself or a family/friend? |
| Yes |
| No |
| Maybe |
| Do you think that NOSE is a popular brand? |
| Yes |
| No |
| Maybe |
| Don't know |
| Please give your valuable suggestions regarding how NOSE can improve, if any. |
| Will you try to find out more or even go to NOSE after this? |
| Yes |
| No |
| Maybe
12.2 Company Profile |
No comments:
Post a Comment