The Company

CHAPTER 3

The Company

3.1 Company Overview

The founder of Nose are a 2 person team of husband and wife, Edward Yee (Chief Executive Officer) and Sue Koh (Merchandising Director). Originally the brand nose was born in 1999 when the first store opened in Kuala Lumpur City Centre(KLCC) Malaysia. In 2002 Nose begin overseas distribution network and 3 locally. Nose opened its first store overseas in United Arab Emirates and 9 outlets in Kingdome of Saudi Arabia. Within the same year in 2008, Nose had already expanded to 18 outlets within Malaysia, Now it has reached to 20 outlets in total within Malaysia.

Nose has 20 branches in Malaysia and branches abroad which includes, Kingdom of Saudi Arabia, Vietnam, Dubai and Egypt. Nose also has distributions to Australia, New Zealand, Thailand, Vietnam, Indonesia, India and Singapore. Nose is inspired to expand up to 100 stores in the next 5 years. They are dedicated to being the strongest ladies footwear in the region and also to provide top quality goods in high street prices. Nose produces shoes such as flats, balerinas, career pumps, high fashion sandals, boots, wedges, espadrite, clog and slide. Hand bangs such as tote, hobo, bowling bag, clutches, wallet, wristlet. Fashion accessories such as bangles, bracelets, necklace, sunglasses and watches.

3.2 Business Description

3.2.1 The Store

Nose stores are the most direct link to customers. Nose stores are usually a single outlet where all their products are being displayed. Their outlets are usually situated in shopping centres. Their store is where potential buyers or customers can sample and try on their products. Since their main products are shoes, handbags and accessories their product placements should all be within reach and easy access.

3.2.2 Store Locations and Counts

Location (Malaysia)	Store Number
Kuala Lumpur	7
Melaka	2
Pahang	1
Penang	3
Perak	1
Sarawak	2
Selangor	3
Location(International)	Store Number
Kingdom of Saudi Arabia	9
United Arab Emirates	1
Vietnam	1
Dubai	1
Egypt	1

3.3 Company History

Originally the brand NOSE was born in 1999 when the first store opened in Kuala Lumpur City Centre (KLCC), Malaysia. In 2002, Nose began overseas distribution network and 3 locally. NOSE opened its first store in United Arab Emirates and 9 outlets in Kingdom of Saudi Arabia. Within the same year in 2008 NOSE has already expanded to 18 outlets within Malaysia. Now it has reached to 20 outlets in total within Malaysia.

History Behind NOSE.

NOSE later continues to grow in overseas distributions network in Egypt, Vietnam, Singapore, Indonesia, Philippines and Pakistan.

3.4 Key People

Chief Executive Officer

Edward Yee

Merchandising Director

Sue Koh

Finance Manager

Lim Pick Hoon

Financial Auditors

KPMG (Malaysia)

3.5 Location and Subsidiaries

3.5.1 NOSE (Malaysia)

NOSE (Malaysia) Sdn Bhd

Lot 691, Wisma RSH,

Jalan Lagoon

Selatan off Jalan Kewajipan

47500 Subang Jaya

Selangor Malaysia

3.5.2 NOSE Branches (Malaysia)

Kuala Lumpur - Alpha Angle, Mid Valley, Pavillion, Sungei Wang Plaza, KLCC

Melaka - Mhakota Parade, AEON Bandaraya Melaka

Pahang - East Coast Mall

Penang - Queensbay Mall, Gurney Plaza, Sunway Carnival

Perak - Kinta City

Sarawak- Parkcity Mall, The Spring Shopping Mall

Selangor - Alamanda, Sunway Pyramid, Bandar Utama

3.6 Brands Major Products and Services

NOSE produces shoes such as flats, balerinas, career pumps, high fashion sandals, boots, wedges, espadrille, clog and slide. Handbags such as tote, hobo, bowling bag, clutches, wallet, wristlets. Fashion accessories such as bangles, bracelets, necklace, sunglasses and watches.

3.7 Corporate Vision

· Inspire to expand up to 100 stores in the next 5 years.

· Dedicated to being the strongest ladies footwear in the region

· To provide top quality goods in reasonable prices.

3.8 Corporate Mission

· Committed to listen and respond to the needs of customers, associate and business partners and honour individual value.

· Dedicated to personal and professional enrichment

· Embrace diversity, cultivate strength, pride and passion to align professional life and personal life.

3.9 Company Current Promotional Strategy

March 2011 - NOSE Fashion Show, Mid Valley Megamall

March 2011 - Sponsored one of WEVents event, The Gardens

April 2011 - NOSE Fashion Show, One Utama Shopping Mall

May 2011 - Power Over Cervical Cancer Charity Event, ZOUK Club

3.10 Product Sales History

*Due to the nature of the company, which is a Sendirian Berhad establishment, the annual report was considered to be private and confidential. I was not able to obtain any official data on the product sales history.

The only details I were to obtain are that the sales have been increasing annually.

3.11 Current Marketing Objective

3.11.1 Long Term Objective

· Inspire to expand up to 100 stores in the next 5 years.

· Being the strongest ladies footwear in the region.

· Providing top quality goods.

3.11.2 Short Term Objective

· 3 more outlets within the year 2011

· Getting involved as much as possible with charity and campaigns

3.12 Media Expenditure

*Due to the nature of the company, which is a Sendirian Berhad establishment, the annual report was considered to be private and confidential. I was not able to obtain any official data on the media expenditure.