Project Overview

CHAPTER 1

Project Overview

1.1 Introduction

NOSE

Launched in 1999, NOSE is an established ladies footwear and handbag brand from Malaysia with runway styles brought down to real way prices every season. Nose shoes and bags are update with chic shape, luxuries materials and kaleidoscope of colours with so many design to price from. You'll be spoilt for choice when dressing your feet. From the everyday casuals to the attention-grabber soled, you'll never be short of selection when dressing your feet. Nose also offers a wide range of fashion forward to the everyday casual but stylish footwear, accessories and handbags. Never settle for the common designs, Nose sees the individuality and sense of style in every female.

The very first Nose outlet opened in 1999 in Suria Kuala Lumpur City Centre (KLCC). Since then they have grown and have opened stores nationwide as well as internationally. Nose offers a wide range of female products that is affordable and at the same time their products are high in quality and details.

1.2 Problem Statement

Problems and Issues

Even though Nose has been in the industry for over a decade, they are still not well known to the public. This is due to their status which is still being the young brand in the industry. They have not yet gained the trust and respect of customers to believe in their products. Strong brand awareness is needed to compete against other direct competitors. Their biggest competition at the moment are much more popular shoes brands such as Vincci and Charles and Keith. Nose has to overcome that challenge of competing with other brands.

1.3 Objectives and Aims

1.3.1 Objective

· To study on the clothing and apparel industry in Malaysia.

· exploring the prospect in order to come up with the best advertising and branding tactic.

1.3.2 Aim

· To create good tactic for the advertising and branding of my choose brand.

· To analyze the target audience and redefine the scope.

· To discover more on local market situation and possibilities.

· To study latest fashion trends and competitors' activities.

· To enhance the brand identity and awareness in the region.