Product Profile

CHAPTER 2

Product Profile

2.1 Product Name

NOSE

Full Name: Nose (Malaysia) SDN BHD

At NOSE they are committed to being a regional leader in the footwear industry. They deliver products and services of uncompromising quality and integrity consistent with their brand and their image.

2.2 Product Classifications

NOSE is a clothing and apparel brand targeted to ladies that are fashionable and stylish.

2.3 Product Characteristics

2.3.1 Characteristic Chart

	Handbag	Shoe	Accessories
Type	Totes, Hobo, Clutch, Wallet, Wristlets	Sandal, Ballerina, Platform, Pumps, Fashion Sandals	Earrings, Bracelets, Necklace, Watches
Pricing Range(RM)	59-139	69-149	23-49
Unit Per Sale	Single	Single	Single

2.3.2 Packaging

No Special Packaging for most of the products. NOSE provides boxes for shoes and simple design shopping bags to take away.

NOSE shoe box

NOSE paper bag

Limited NOSE Tote Bag

2.4 Product Range

New designs or collection come in every week. They bring in 10 new styles of shoes and 5 new styles of handbags every week

2.4.1 Handbag

Totes, Hobo, Clutch, Wallet, Wristlets

2.4.2 Shoes

Sandal, Ballerina, Platform, Pumps, Fashion Sandals

2.4.3 Accessories

Earrings, Bracelets, Necklace, Watches

2.5 Distribution

2.5.1 Direct Distribution

NOSE products are distributed directly to their customers. Their product and brand are only located under their own stores in various shopping malls and outlets. They cater to loyal and new customers who visit their stores personally. They do not offer any other option of sales besides direct distribution. There are 20 NOSE outlets in Malaysia alone and the brand is planning to increase the number of stores within the near future.

2.6 Product Life Cycle

The product life cycle for NOSE is at the growing/growth stage as it has been in the industry for over a decade but has not reached its peak.

2.7 The Brand

2.7.1 Mission statement

At NOSE, they are committed to being a regional leader in the footwear industry. They will deliver products and services of uncompromising quality and integrity consistent with our brand and our image.

They are committed to listening and responding to the needs of their customers, associate and business partners and honour their individual value. They are dedicated to personal and professional enrichment through an environment of open communication, creativity, teamwork, trust and respect. They continue to give back to the community, support humanity and protect the environment as part of their responsibility.

They remind committed to an entrepreneurial spirit that fuels the growth of their company. Through principled leadership they will embrace diversity, cultivate strength, pride and passion to align their personal life and their professional life.

2.8 Brand Image and Implication

NOSE is a prominent retailing outlet brand that provides a variety of retail products that are suitable for young female adults. Some of the people in Malaysia may know of this brand but not all of them believe in the brand. It has been in the industry for awhile but the brand awareness of this product is still low if to be compared with its major competitors.

2.9 Strength and Weaknesses

2.9.1 Strength

· Attractive designs.

· Up to date to the trends in the world.

· Exclusive and at the same time affordable.

· Gets inspiration from established luxury brands such as COACH etc.

· Has designs according to the four seasons.

· It is an independent brand.

· Suitable products for fashion forward ladies.

· Great quality at reasonable prices.

· Low cost production method due to the factory is in Ipoh, Perak.

· Consistent productivity and creativity.

· Asian cutting and measurement.

· A brand that is detailed and focuses on the little things that make a difference.

2.9.2 Weakness

· Too many competitors.

· Still considered to be a new/young brand.

· Small company.

· Slow growth due to the capacity of the company

· Lack of promotion with media such as television, radio etc

2.10 Advantages and Disadvantages

2.10.1 Advantages

· Local brand, locals would want to support their country product.

· Factory where the products are being made are located in Ipoh, low cost.

· Reasonable prices.

· Fashionable and Stylish.

· Has different types of products for different occasions

2.10.2 Disadvantages

· Face too many competitors in the industry.

· Lack of brand awareness from Malaysians

2.11 Unique Selling Proposition

NOSE is focused on superior quality and details at sensible prices but still considering current fashion trends.

2.12 Promotional History

Sale

· Every month NOSE will have 2 promotions.

· NOSE also follows the Mega sale in Malaysia twice a year.

· NOSE offers occasional warehouse sales for their products.

· Currently NOSE offer a promotion of buying 2nd item and you will get 20% off on the 2nd item.

Free Product

· NOSE has offered free products.

· Spend RM100 and get a free bag.

Magazines

· NOSE has numbers of advertisement on magazines such as one if Malaysias popular magazine, CLEO Magazine.

2.13 Positioning Statement

NOSE is a fashion apparel brand that is catered to ladies from the age of 17 - 35.